For Baby’s Sake - endorsements from key partners and stakeholders

‘Our partnership with For Baby’s Sake from the very beginning has enabled an integrated response to protecting babies and supporting families, where addressing the risks of domestic abuse is the key factor in young children living safely within their family.’  

Jenny Coles, Director of Children’s Services, Hertfordshire County Council

For Baby’s Sake is transformational for families who commit to the programme. The intensity of the intervention, over 2 years, enables a real depth to the work with families, which supports change for both parents and importantly the child’s experience in their early years is optimised. It is the work with both parents which makes For Baby’s Sake unique and it is delivered with great consideration of risk within the family. The team is well integrated into the wider work of children’s services and their high level of expertise well shared across the wider children’s local systems and networks.’ 

Jayne Vertkin, Head of Early Help, Family Services, City of Westminster

'For Baby’s Sake is making a massive difference to families in Blackpool. The kind of individual support it gives to mothers and fathers makes this a unique programme, which is more relevant now than ever.  The way For Baby’s Sake Practitioners talk about early child development with families makes it meaningful and helps parents understand better the impact of their relationship on their child.’ 

Merle Davies, Director, Blackpool Centre for Early Child Development

'For Baby’s Sake has the power to help to prevent a second pandemic of domestic abuse and poor infant and parental mental health. It has never been more important.’ 

Dr Cheryll Adams CBE, Executive Director, Institute of Health Visiting 

‘Video Interaction Guidance (VIG) has been privileged to be involved in For Baby’s Sake since the beginning.  I’m impressed by how skilfully the For Baby’s Sake practitioners are using Video Interaction Guidance to help build attuned relationships between parents and babies, enhancing infant safety and development.’  

Hilary Kennedy, educational psychologist, leading UK developer of Video Interaction Guidance and AVIGuk National Trainer and Superviser 

'The need for trauma-informed interventions was our primary recommendation from the Commission looking at the experiences of women who had suffered from abuse and neglect. For Baby’s Sake works because trauma-informed practitioners give families the support to turn their lives round, so that the children will stand a chance in this challenging world.'

Baroness Hilary Armstrong, former Government Minister and Chair of the National Commission on Domestic and Sexual Violence and Multiple Disadvantage


'Some of us will meet babies who we think are in danger. We may well meet some of them again, when they are grown up. What did we do in between?  Seventeen years after two of my family were murdered in domestic abuse, I have at last found a programme which aims to stop these horrors right at the beginning. For Baby’s Sake invites us to stop a trajectory of harm by investing time with families and babies at the beginning. What could be more sensible? For Baby’s Sake recognises that to give the baby the best chance we have to work with today’s reality.  It is a courageous, realistic, evidence-based programme, rooted in core values that most of us share.'

Frank Mullane, Founder and CEO of AAFDA (Advocacy After Fatal Domestic Abuse)

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About us

Contact us


The For Baby's Sake Trust

4 Meadway Court

Rutherford Close


Hertfordshire SG1 2EF

01438 873420

The For Baby's Sake Trust is a registered charity (1126459) and company limited by guarantee (6713945).